Roland Berger study: Only one in five companies rates its GenAI maturity as “advanced”
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49% of companies still see their GenAI implementation as immature
GenAI’s greatest potential is seen to lie in automation (93%) and in quality improvement (87%) in the “customer relations, sales & marketing” functions
55% of surveyed managers expect GenAI to have a strong impact on job profiles as soon as it filters down through all corporate functions
Munich, September