Global bike sharing revenues set to grow to as much as EUR 8 billion within four years – European providers under pressure
More and more people are choosing pedal power to get from A to B in the urban environment – and bike sharing enables them to do so quickly, cheaply and conveniently. The dynamic pace of growth in this field has done much more than merely bring the big Asian bike sharing providers into the arena – it has triggered a veritable race to control the market.