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Connected White Goods Will Be the New Standard by 2022 – Uncharted Territory for Many Mid-Sized Manufacturers

Connected White Goods Will Be the New Standard by 2022 – Uncharted Territory for Many Mid-Sized Manufacturers

Press releases   •   Apr 04, 2018 02:55 -12

The domestic appliances market is rapidly consolidating, with the top ten MDA suppliers dominating almost two thirds of the global market. While incumbents operating in saturated markets see their margins falling, Asian producers have been able to significantly expand their position worldwide. This represents a critical challenge especially for mid-sized players, whose R&D budgets are limited.