Press release -
Automotive Disruption Radar: Electric vehicle boom undeterred by economic downturn
- Share of electric vehicle sales in ADR countries rises to 13.2 percent
- Singapore tops ADR ranking for the first time
- Increasing demand for car-as-a-service models and mobility solutions
Munich, November 2022: Electric vehicle sales continue to rise, despite challenging economic times with increasing inflation and energy prices. According to Roland Berger’s latest “Automotive Disruption Radar” (ADR 12), the share of electric vehicles in the analyzed countries is up to an all-time high of 13.2 percent – almost twice the share from the previous 12 months (6.9 percent) and quadrupling since ADR8 in 2020 (3.3 percent). The twice-yearly report, which tracks 26 automotive indicators across 22 countries, also signals a shift away from traditional ownership models. Interest in car-as-a-service (CaaS) models has increased by 11 percent since 2019.
"The recent economic challenges for the automotive industry, caused by the pandemic, supply chain issues and the shortage on semiconductors, have not slowed down the push towards electrification," says Stefan Riederle, Partner at Roland Berger. "For example, in China, which had production stops as a result of Covid lockdowns, the electric vehicle sales are up to 23 percent. As governments in more and more countries are introducing regulation and restrictions on internal combustion engines, this trend will only continue."
Appetite for mobility sees Singapore surge ahead
A top three finisher in previous editions of the ADR, Singapore leap-frogged both China and the Netherlands to secure the top position for the first time. The city-state performed especially well on mobility indicators, with 15 percent of the distance traveled by Singaporeans being via demand-driven modes (car sharing, ride-hailing, etc.) and 46 percent via public transport.
Previous ranking leader China drops down to second place but remains the most enthusiastic about electric vehicles. As many as 90 percent of buyers said they would consider an EV for their next vehicle purchase. Due to ongoing supply chain issues in Europe, ADR10 leader the Netherlands continue their slide down the ranking into third position, where they are joined by Norway. The Scandinavian country recorded by far the highest number of EV sales of any nation – 76 percent of new car sales in the country are all-electric, PHEV (Plug-in Hybrid EV) or FCEV (Fuel Cell EV). The next best performer in that category is Sweden, with 47 percent.
Mobility bounces back as Covid fears subside
Demand for mobility solutions, such as ride hailing, e-scooters, and public transport, crumbled during the peak of the Covid-19 pandemic but is on the rise again – in some cases even exceeding pre-pandemic levels – as fears of infection ease. The latest ADR survey found that 65 percent of the respondents know at least one person who gave up a private car in favor of alternative transport modes, compared to 55 percent in 2020. This sentiment is particularly strong in India, Singapore and Indonesia.
Demand for flexibility boosts the popularity of CaaS models
There is a growing trend towards all-inclusive CaaS models, as consumers turn away from traditional purchase or leasing options in favor of flexible subscription models. More than half (56 percent) of car buyers indicated they would consider a CaaS model, while 45 percent said they would be willing to pay a 20 percent premium on equivalent leasing rates for the sake of flexibility.
"Consumer habits are changing and customers, especially in the younger generations, are becoming more inclined to sign up to subscription models that provide convenience and flexibility," says Riederle. "It is important that OEMs adapt to this trend by offering more flexible payment solutions and comprehensive car-as-a-service options."
Companies behind the ADR Platform:
Automotive World is a leading B2B publication for the mobility sector. It draws on a global network of expert contributors to produce insightful articles, reports, data sets, forecasts, webinars and conferences. Right now, Automotive World is focusing on connected and autonomous vehicle technology, urban and shared mobility, advanced propulsion and the future of trucking.
carbometrix mission is to make companies' carbon performance data accessible and comparable. We help decision makers direct financial flows towards a low carbon economy. We are developing the most comprehensive carbon data and rating platform in the world. We believe carbon transparency and benchmarks are essential to trigger a drastic change towards the reduction of greenhouse gas emissions.
CHARGING RADAR analyzes the charging infrastructure in over 50 countries and visualizes the development and quality of charging stations and services as well as the charging behavior of electric car drivers in interactive dashboards. CHARGING RADAR partners with industry leaders and new market entrants across automotive and utility industries, CPO and MSP networks, consulting firms, investment companies and governmental bodies to support them in their strategic planning and day-to-day operations and enables them to make fact-based decisions. CHARGING RADAR is a service by THEON Data Solutions GmbH powered by CIRRANTiC GmbH.
CoMotion is a global platform where leaders of the most innovative transportation and technology companies around the world meet with urban policymakers to share ideas, do business and plan the new mobility future. CoMotion organizes exclusive world-class events such as CoMotion LIVE, CoMotion LA and CoMotion MIAMI, and is the new mobility industry's premiere source for news, insights and analysis.
fka GmbH, as a research partner to the automotive industry since 1981, develops innovative solutions and delivers strategic consulting. We are a research facility, provider of creative ideas and driver of innovation. Our holistic approach and unique infrastructure for simulation, testing and evaluation allows us to see the big picture and be your specialist for details at the same time.
Roland Berger is the only management consultancy of European heritage with a strong international footprint. As an independent firm, solely owned by our Partners, we operate 51 offices in all major markets. Our 2,700 employees offer a unique combination of an analytical approach and an empathic attitude. Driven by our values of entrepreneurship, excellence and empathy, we at Roland Berger are convinced that the world needs a new sustainable paradigm that takes the entire value cycle into account. Working in cross-competence teams across all relevant industries and business functions, we provide the best expertise to meet the profound challenges of today and tomorrow.
Springer Fachmedien(www.springerfachmedien-wiesbaden.de) is part of the Professional Group within Springer Nature – one of the world's leading science and professional publishers. Working from a Wiesbaden location, Springer Fachmedien produces journals, events and online services which are tailored to engineers and managers, especially in the automotive and finance industries.