Image - 4 April 2018

Connectivity is a game changer: customer centric digitalisation of white goods producers

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Contacts

Kerstin Hoppe

Press contact Head of Global Marketing and Communications kerstin.hoppe@rolandberger.com +49 89 9230 8575

Raphael Dörr

Press contact Head of Corporate Communications & PR raphael.doerr@rolandberger.com +49 89 9230 8792

Silvia Constanze Zösch

Press contact Press Contact Global PR silvia.zoesch@rolandberger.com +49 89 9230 8750

Connected White Goods Will Be the New Standard by 2022 – Uncharted Territory for Many Mid-Sized Manufacturers

The domestic appliances market is rapidly consolidating, with the top ten MDA suppliers dominating almost two thirds of the global market. While incumbents operating in saturated markets see their margins falling, Asian producers have been able to significantly expand their position worldwide. This represents a critical challenge especially for mid-sized players, whose R&D budgets are limited.