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Kerstin Hoppe

Kerstin Hoppe

Press contact Head of Global Marketing and Communications +49 89 9230 8575
Raphael Dörr

Raphael Dörr

Press contact Head of Corporate Communications & PR +49 89 9230 8792
Silvia Constanze Zösch

Silvia Constanze Zösch

Press contact Press Contact Global PR +49 89 9230 8750

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Majority of consumers buy from multi-brand channels, while direct-to-consumer retailers lose important consumer touchpoints

Majority of consumers buy from multi-brand channels, while direct-to-consumer retailers lose important consumer touchpoints

Study Download
Roland Berger surveyed over 1,800 consumers in the major markets of Germany, the United States and Japan about their shopping behavior 84% prefer to buy from offline and online multi-brand channels and 35% from direct-to-consumer channels; the path to purchase often leads through several channels Retailers should align their distribution strategy with their customers' expectatio