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Kerstin Hoppe

Kerstin Hoppe

Press contact Head of Global Marketing and Communications +49 89 9230 8575
Raphael Dörr

Raphael Dörr

Press contact Head of Corporate Communications & PR +49 89 9230 8792
Silvia Constanze Zösch

Silvia Constanze Zösch

Press contact Press Contact Global PR +49 89 9230 8750

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Study: Increasing expenses and strong regional differences will shape global consumer behavior in 2024

Study: Increasing expenses and strong regional differences will shape global consumer behavior in 2024

Study Download
52% of consumers surveyed expect their consumer spending to increase in 2024 – partly driven by high inflation Just under a third (32%) expect to increase their spending on healthy eating 45% plan to visit physical supermarkets more often
Munich, February 2024: Consumer behavior for 2024 is more diverse than ever – their expectations and the way they spend money vary signif